Donald Trump's 2024 presidential campaign raised an impressive $130 million in August, a key fundraising milestone as the election enters its final stretch. The funds, accumulated through a combination of contributions from Trump’s official campaign, the Republican National Committee, and various joint fundraising committees, bring the campaign's cash reserves to nearly $300 million by the end of the month. However, while the figure is substantial, it trails behind the nearly $540 million raised by Vice President Kamala Harris’ campaign since she entered the race.
The August fundraising total is also slightly down from the $139 million Trump brought in during July. That month’s figures were boosted by the momentum following the Republican National Convention. Comparatively, Trump's August 2020 fundraising hit $210 million, a far larger haul during his re-election campaign.
The Trump campaign says it raised $130 million in August — almost all of which was through donations of under $200. pic.twitter.com/SmmcIugyif
— Vivian Salama (@vmsalama) September 4, 2024
Despite the dip in August, Trump's campaign team remains optimistic. Senior advisor Brian Hughes highlighted the strong grassroots support driving these donations, stating, “These numbers will propel President Trump’s America First movement back to the White House.”
The campaign further emphasized that the majority of donations were small contributions under $200, showing that Trump's base remains engaged as the general election nears.
Inbox: Trump campaign says it raised $130 million in August with $295 million on hand. Average donation was $56. pic.twitter.com/DcP7zZGcrO
— Matt Rice (@matt____rice) September 4, 2024
Nevertheless, Trump's financial position could present a challenge moving forward. Harris has maintained a significant cash advantage since stepping in for President Joe Biden earlier in the year. Her campaign has consistently outraised Trump’s, especially following Trump's conviction in New York earlier this year, which initially spurred fundraising efforts but has since leveled off. The cash disparity means Harris can outspend Trump on key advertising and ground operations in swing states.
Trump's August campaign spending also played a role in the reduced cash reserves. Reports indicate that he spent over $32 million more than what he raised during the month. Much of this spending went toward digital ads and a substantial ground operation to counter the Democratic campaign’s push in battleground states.
Though Trump’s campaign enjoys widespread support from his base, the financial disparity between the two campaigns could impact his ability to compete, especially as Harris ramps up spending on key down-ballot races to help Democrats secure victories in congressional and state races.
The financial gap underscores the broader challenge Trump faces in the 2024 election. While his base remains dedicated, his ability to expand support, particularly among independent and swing voters, could hinge on his campaign’s ability to keep pace with Harris in both messaging and spending.
